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Can I read Services Marketing : a Strategic Approach on EtoBox?
Services Marketing : a Strategic Approach by Karen P. Gonçalves is a book available to read on EtoBox.
What is Services Marketing : a Strategic Approach about?
Appropriate for courses in Services Marketing.In Services Marketing, Goncalves uncovers and examines how the marketing of services differs from that of products. The text uses numerous cases and examples drawn from a variety of service settings to demonstrate and reinforce discussion of theoretical concepts.
- Author
- Karen P. Gonçalves
- Publisher
- Upper Saddle River, NJ: Prentice Hall
- Published
- 1998
- Language
- EN
- ISBN
- 9780131065277
- Subjects
- Management, Marketing, Finance
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