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Can I read Marketing Financial Services on EtoBox?
Marketing Financial Services by Arthur Meidan (auth.) is a nonfiction available to read on EtoBox.
What is Marketing Financial Services about?
Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.
Who reads Marketing Financial Services?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Arthur Meidan (auth.)
- Publisher
- Macmillan Education UK : Imprint : Palgrave
- Published
- 1996
- Language
- EN
- ISBN
- 9781349244751
- Category
- nonfiction
- Subjects
- Business, Finance, Marketing
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