Opening book details…
Can I read Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services on EtoBox?
Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services by Izabella Parowicz; Parowicz.; Barlow is a nonfiction available to read on EtoBox.
What is Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services about?
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
Who reads Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Izabella Parowicz; Parowicz.; Barlow
- Publisher
- Springer International Publishing,Palgrave Pivot
- Published
- 2019
- Language
- EN
- ISBN
- 9783030002879
- Category
- nonfiction
- Subjects
- Business, Anthropology, Memoir