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Can I read Marketing Management for Travel and Tourism on EtoBox?
Marketing Management for Travel and Tourism by Pender, Lesley is a business book available to read on EtoBox.
What is Marketing Management for Travel and Tourism about?
Motivates students through case studies and an applied approach. Focuses on areas such as marketing strategy, market research, relationship marketing and customer retention. Short case studies are integrated within the text with longer case studies at the end of chapters. Discussion points and questions aid clarity. Supports independent study by providing a complete, self sufficient learning package
Who reads Marketing Management for Travel and Tourism?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Pender, Lesley
- Publisher
- Cheltenham: Stanley Thornes (Publishers) Ltd.
- Published
- 1999
- Language
- EN
- ISBN
- 9780748727834
- Category
- business
- Subjects
- Anthropology, Business, Marketing
- Updated
- 2026-03-25
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