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Strategic Management for Tourism, Hospitality and Events by Nigel G. Evans; is a nonfiction available to read on EtoBox.

What is Strategic Management for Tourism, Hospitality and Events about?

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability. New features and topics in this fourth edition include: New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as COVID-19 impacts. A new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality and events organizations. Technology i

Who reads Strategic Management for Tourism, Hospitality and Events?

Author

Nigel G. Evans;

Publisher

Routledge

Published

2024

Language

EN

ISBN

9781003318613

Category

nonfiction

Subjects

Travel, Management, Business