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Marketing in Travel and Tourism, Fourth Edition by Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod BSc. MSc. MBA PhD. FCIM is a nonfiction available to read on EtoBox.

What is Marketing in Travel and Tourism, Fourth Edition about?

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along w

Who reads Marketing in Travel and Tourism, Fourth Edition?

Author

Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod BSc. MSc. MBA PhD. FCIM

Publisher

Elsevier/Butterworth-Heinemann

Published

2009

Language

EN

ISBN

9781136437359

Category

nonfiction

Subjects

Management, Travel, Marketing

Updated

2026-03-24