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Secret Formula : The Inside Story of How Coca-Cola Became the Best-Known Brand in the World by Allen, Frederick [Allen, Frederick] is a nonfiction available to read on EtoBox.

What is Secret Formula : The Inside Story of How Coca-Cola Became the Best-Known Brand in the World about?

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most ico

Who reads Secret Formula : The Inside Story of How Coca-Cola Became the Best-Known Brand in the World?

Author

Allen, Frederick [Allen, Frederick]

Publisher

Open Road Integrated Media, Inc.

Published

2015

Language

EN

ISBN

9781504019835

Category

nonfiction

Subjects

Business, Economics, Management

Rating

4.4 / 5 (333 ratings)

Updated

2026-03-14