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Inside Coca-Cola : a CEO's life story of building the world's most popular brand by Edward Neville Isdell; David Beasley is a nonfiction available to read on EtoBox.

What is Inside Coca-Cola : a CEO's life story of building the world's most popular brand about?

The first book by a Coca-Cola CEO tells the remarkable story of the company s revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world s leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell s, and Coke s, story is newsy without being gossipy; principled without being preachy. It is filled with stories and lessons appealing to anybody who has ever taken the pause that refreshes. It s also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

Who reads Inside Coca-Cola : a CEO's life story of building the world's most popular brand?

Author

Edward Neville Isdell; David Beasley

Publisher

St. Martin's Press

Published

2011

Language

EN

ISBN

9781429988896

Category

nonfiction

Subjects

Business, Travel, Management

Rating

3.59 / 5 (422 ratings)

Updated

2026-03-14