Can I read Secret Formula : How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World on EtoBox?

Secret Formula : How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World by Frederick Allen is a business book available to read on EtoBox.

What is Secret Formula : How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World about?

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” ( Publishers Weekly ). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s mo

Who reads Secret Formula : How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World?

Author

Frederick Allen

Publisher

Open Road Integrated Media, Inc.

Published

1994

Language

EN

ISBN

9781504019835

Category

business

Subjects

Business, Economics, Management

Rating

4.3 / 5 (331 ratings)

Updated

2026-03-14