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Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing) by Liedtka, Jeanne, Ogilvie, Tim is a reference work available to read on EtoBox.

What is Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing) about?

"Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk."-- Provided by publisher

Who reads Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)?

Author

Liedtka, Jeanne, Ogilvie, Tim

Publisher

Columbia Business School Publishing

Published

2024

Language

EN

ISBN

9780231158381

Category

reference

Subjects

Design, Management, Fiction

Rating

4.6 / 5 (357 ratings)

Updated

2026-03-14