Can I read The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing) on EtoBox?

The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing) by Liedtka, Jeanne ;Ogilvie, Tim ;Brozenske, Rachel is a nonfiction available to read on EtoBox.

What is The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing) about?

In __Designing for Growth: A Design Thinking Tool Kit for Managers__ (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.

Who reads The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)?

Author

Liedtka, Jeanne ;Ogilvie, Tim ;Brozenske, Rachel

Publisher

Columbia University Press

Published

2014

Language

EN

ISBN

9780231537087

Category

nonfiction

Subjects

Business, Science, Management

Rating

4.6 / 5 (143 ratings)

Updated

2026-03-14