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Ogilvie Tim Liedtka Jeanne Designing for growth a Design Thinking Toolkit for Managers Columbia University Press 2011 by Ogilvie Tim Liedtka Jeanne is a nonfiction available to read on EtoBox.

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Jeanne Liedtka And Tim Ogilvie Educate Readers In One Of The Hottest Trends In Business: ?design Thinking,? Or The Ability To Turn Abstract Ideas Into Practical Applications For Maximal Business Growth. Liedtka And Ogilvie Cover The Mind-set, Techniques, And Vocabulary Of Design Thinking, Unpack The Mysterious Connection Between Design And Growth, And Teach Managers In A Straightforward Way How To Exploit Design's Exciting Potential. Exemplified By Apple And The Success Of Its Elegant Products And Cultivated By High-profile Design Firms Such As Ideo, Design Thinking Unlocks Creative Right-brain Capabilities To Solve A Range Of Problems. This Approach Has Become A Necessary Component Of Successful Business Practice, Helping Managers Turn Abstract Concepts Into Everyday Tools That Grow Business While Minimizing Risk. The Why And How Of Design Thinking -- What Is? -- What If? -- What Wows? -- What Works? -- Leading Growth And Innovation In Your Organization. By Jeanne Liedtka And Tim Ogilvie. Includes Bibliographical References.

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Author

Ogilvie Tim Liedtka Jeanne

Publisher

Columbia Business School Publishing, imprint of Columbia University Press

Published

2011

Language

EN

ISBN

9781283136082

Category

nonfiction

Subjects

Management, Business, Design

Rating

3.95 / 5 (352 ratings)

Updated

2026-03-14