Can I read Strategic Marketing Creating Competitive Advantage Second Edition,douglas West,john Ford on EtoBox?

Strategic Marketing Creating Competitive Advantage Second Edition,douglas West,john Ford by Douglas West, John Ford, and Essam Ibrahim is a book available to read on EtoBox.

What is Strategic Marketing Creating Competitive Advantage Second Edition,douglas West,john Ford about?

<p>The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts of journal articles to introduce students to primary sources of information and encourage further reading. A diverse range of case studies, including cases on brand value and budgets, enable students to understand the application of marketing strategy in a real-life context.</p> <p>The text focuses on the key theme of creating and sustaining competitive advantage, articulated through the following framework:<br> Where are we now?<br> Where do we want to be?<br> How will we get there?<br> Did we get there?</p> <p>This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.</p> <p>The book is accompanied by an online resource ce

Author

Douglas West, John Ford, and Essam Ibrahim

Publisher

Oxford ; New York: Oxford University Press

Published

2010

Language

EN

ISBN

9780199556601

Subjects

Management, Business, Marketing