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Strategic Management : a Competitive Advantage Approach, Concepts, Global Edition by David, Fred R;David, Forest R is a nonfiction available to read on EtoBox.

What is Strategic Management : a Competitive Advantage Approach, Concepts, Global Edition about?

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. KEY TOPICS The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management, Operations, and Human Resources Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics, Social Responsibility, and Environmental Sustainability; Global and International Issues MARKET: For management professionals, small business owners, and others involved in business.

Who reads Strategic Management : a Competitive Advantage Approach, Concepts, Global Edition?

Author

David, Fred R;David, Forest R

Publisher

Pearson Higher Education & Professional Group

Published

2016

Language

EN

ISBN

9780134143422

Category

nonfiction

Subjects

Management, Computer Science, Business

Rating

5 / 5 (1 ratings)

Updated

2026-03-24