Can I read Social Marketing in Action: Cases from Around the World (Springer Texts in Business and Economics) on EtoBox?

Social Marketing in Action: Cases from Around the World (Springer Texts in Business and Economics) by Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil is a nonfiction available to read on EtoBox.

What is Social Marketing in Action: Cases from Around the World (Springer Texts in Business and Economics) about?

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social market

Who reads Social Marketing in Action: Cases from Around the World (Springer Texts in Business and Economics)?

Author

Debra Z. Basil & Gonzalo Diaz-Meneses & Michael D. Basil

Publisher

Springer International Publishing : Imprint : Springer

Published

2019

Language

EN

ISBN

9783030130206

Category

nonfiction

Subjects

Marketing, Business, Management