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Can I read Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics) on EtoBox?
Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics) by Efraim Turban, Judy Strauss, Linda Lai (auth.) is a nonfiction available to read on EtoBox.
What is Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics) about?
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: * Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) * Supplementary text in marketing, management or Information Systems disciplines * Training courses in industry * Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application ca
Who reads Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Efraim Turban, Judy Strauss, Linda Lai (auth.)
- Publisher
- Springer International Publishing, Imprint Springer : Springer International Publishing
- Published
- 2016
- Language
- EN
- ISBN
- 9783319170282
- Category
- nonfiction
- Subjects
- Business, Management, Marketing
- Updated
- 2026-03-24
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