Can I read Marketing Management: Past, Present and Future (Springer Texts in Business and Economics) on EtoBox?

Marketing Management: Past, Present and Future (Springer Texts in Business and Economics) by Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams (auth.) is a nonfiction available to read on EtoBox.

What is Marketing Management: Past, Present and Future (Springer Texts in Business and Economics) about?

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include : The Manager's Corner : These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action : These sections ask students to apply concepts and theories to actual business situations. Web Exercises

Who reads Marketing Management: Past, Present and Future (Springer Texts in Business and Economics)?

Author

Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams (auth.)

Publisher

Springer International Publishing : Imprint: Springer

Published

2021

Language

EN

ISBN

9783030669157

Category

nonfiction

Subjects

Management, Business, Marketing