Can I read Marketing Culture and the Arts on EtoBox?

Marketing Culture and the Arts by François Colbert; Johanne Brunet; Dan J Martin; Chaire de gestion des arts Carmelle et Rémi-Marcoux.; et al is a book available to read on EtoBox.

What is Marketing Culture and the Arts about?

xxi, 321 pages : 23 cm Includes bibliographical references and index 1. Cultural enterprises and marketing -- 2. The product -- 3. The market -- 4. Consumer behaviour -- 5. The private sector market -- 6. Segmentation and positioning -- 7. The price variable -- 8. The distribution variable -- 9. The communication variable -- 10. Marketing information systems -- 11. Planning and controlling the marketing process

Author

François Colbert; Johanne Brunet; Dan J Martin; Chaire de gestion des arts Carmelle et Rémi-Marcoux.; et al

Publisher

HEC Montréal, Carmelle and Rémi Marcoux Chair in Arts Management

Published

2012

Language

EN

ISBN

9782980860256

Subjects

Art, Arts