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Value Proposition Design : How to Create Products and Services Customers Want : Get Started With by Smith, Alan, Osterwalder, Alexander, Pigneur, Yves, Bernarda, Gregory, Papadakos, Trish is a nonfiction available to read on EtoBox.

What is Value Proposition Design : How to Create Products and Services Customers Want : Get Started With about?

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist. Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas", a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and servi

Who reads Value Proposition Design : How to Create Products and Services Customers Want : Get Started With?

Author

Smith, Alan, Osterwalder, Alexander, Pigneur, Yves, Bernarda, Gregory, Papadakos, Trish

Publisher

Wiley & Sons, Incorporated, John

Published

2014

Language

EN

ISBN

9781322877136

Category

nonfiction

Subjects

Management, Business, Engineering

Rating

4.24 / 5 (1,344 ratings)

Updated

2026-03-14