Can I read Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) on EtoBox?

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos is a business book available to read on EtoBox.

What is Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) about?

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist. Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas", a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and servi

Who reads Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)?

Author

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos

Publisher

天王星出版社_91

Published

2014

Language

EN

ISBN

9781118968055

Category

business

Subjects

Engineering, Management, Fiction

Rating

4.6 / 5 (2,166 ratings)

Updated

2026-03-14