Can I read Selling Your Value Proposition : How to Transform Your Business Into a Selling Organization on EtoBox?

Selling Your Value Proposition : How to Transform Your Business Into a Selling Organization by Cindy Barnes, Helen Blake, Tamara Howard is a nonfiction available to read on EtoBox.

What is Selling Your Value Proposition : How to Transform Your Business Into a Selling Organization about?

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

Who reads Selling Your Value Proposition : How to Transform Your Business Into a Selling Organization?

Author

Cindy Barnes, Helen Blake, Tamara Howard

Publisher

Kogan Page Limited

Published

2017

Language

EN

ISBN

9780749479916

Category

nonfiction

Subjects

Business, Management, Marketing