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Can I read Financial Services Marketing on EtoBox?
Financial Services Marketing by Harrison, Tina is a business book available to read on EtoBox.
What is Financial Services Marketing about?
Financial Services Marketing is an ideal introduction to this important sector, clearly demonstrating how marketing theory is applied in practice. Logically structured around the core marketing principles (buyer behaviour, segmentation, product development, distribution, pricing and promotion), the book is exceptionally clear and well written. In addition, topical and innovative approaches to marketing are also covered, including relationship marketing and customer loyalty. Unlike many other tex
Who reads Financial Services Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Harrison, Tina
- Publisher
- FT Prentice Hall Financial Times
- Published
- 2000
- Language
- EN
- ISBN
- 9780273632979
- Category
- business
- Subjects
- Economics, Finance, Business
- Updated
- 2026-03-25
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