Can I read Marketing masters. on EtoBox?

Marketing masters. by American Marketing Association is a book available to read on EtoBox.

What is Marketing masters. about?

<p><P>This book is a collection of truly outstanding articles from the Journal of Marketing. The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing theory, products, and services. This book represents the profession's future through the lessons from the past.<br></p>

Author

American Marketing Association

Publisher

American Marketing Association, c1991.

Published

1991

Language

EN

ISBN

9780877572190

Subjects

Management, Business, Marketing