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Marketing Management by Richard P Bagozzi; José Antônio Rosa; Kirstin Sawhney Celly; Francisco Coronel is a business book available to read on EtoBox.

What is Marketing Management about?

Pt. I. Introduction And Overview -- Ch. 1. Marketing Management: Introduction And Overview -- Ch. 2. Strategic Planning And Marketing Orientation -- Ch. 3. Marketing Environment -- Pt. Ii. Understanding The Customer -- Ch. 4. Individual Consumer's Behavior In The Marketplace -- Ch. 5. Market Segmentation, Analysis, Targeting, And Positioning -- Ch. 6. Organizational Buying Behavior -- Pt. Iii. Four Ps Of Marketing Management -- Ch. 7. New Product Development -- Ch. 8. Managing Product Life Cycles -- Ch. 9. Marketing Communication -- Ch. 10. Advertising, Sales Promotion, And Publicity -- Ch. 11. Sales And Sales Management -- Ch. 12. Pricing: Macro, Behavioral, And Managerial Decisions -- Ch. 13. Distribution Systems From A Producer's Perspective -- Ch. 14. Marketing Concerns Of Wholesale, Retail, And Physical Distribution Intermediaries -- Pt. Iv. Return To Strategic And Administrative Issues -- Ch. 15. International Marketing Strategies: Issues In Design And Implementation -- Ch. 16. Formulating And Implementing The Marketing Plan -- Ch. 17. Evaluating And Controlling The Marketing Effort. Richard P. Bagozzi ... [et Al.]. Includes Bibliographical References And Index.

Who reads Marketing Management?

Author

Richard P Bagozzi; José Antônio Rosa; Kirstin Sawhney Celly; Francisco Coronel

Publisher

Pearson College Div

Published

1998

Language

EN

ISBN

9780023051623

Category

business

Subjects

Management, Business, Marketing

Rating

4.07 / 5 (53 ratings)

Updated

2026-03-14