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Can I read Marketing on EtoBox?
Marketing by Stanley C. Hollander and Kathleen M. Rassuli is a book available to read on EtoBox.
What is Marketing about?
The editors provide an introduction to the literature followed by chapters on the history of marketing thought, the historiography of marketing as well as chapters prepared by marketing speciality area, consumer behaviour, channels of distribution, retailing, product development, pricing and advertising, and promotion.
- Author
- Stanley C. Hollander and Kathleen M. Rassuli
- Publisher
- E. Elgar reference collection
- Published
- 1993
- Language
- EN
- ISBN
- 9781852786014
- Subjects
- Management, History, Business
- Updated
- 2026-03-24
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