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Can I read The Global Corporate Brand Book on EtoBox?
The Global Corporate Brand Book by Michael J. Morley is a business book available to read on EtoBox.
What is The Global Corporate Brand Book about?
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Who reads The Global Corporate Brand Book?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Michael J. Morley
- Publisher
- Palgrave Macmillan UK
- Published
- 2009
- Language
- EN
- ISBN
- 9780230239456
- Category
- business
- Subjects
- Business, Marketing, Management
- Updated
- 2026-03-25
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