Can I read Strategic brand management: building, measuring, and managing brand equity, 4th ed. Global edition on EtoBox?

Strategic brand management: building, measuring, and managing brand equity, 4th ed. Global edition by Keller, Kevin Lane is a business book available to read on EtoBox.

What is Strategic brand management: building, measuring, and managing brand equity, 4th ed. Global edition about?

<b>For students, managers and senior executives studying Brand Management.<br> </b> <p>Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.</p> <p> </p> <p>The full text downloaded to your computer</p> <p>With eBooks you can:</p> <ul> <li>search for key c

Who reads Strategic brand management: building, measuring, and managing brand equity, 4th ed. Global edition?

Author

Keller, Kevin Lane

Publisher

Pearson Higher Education & Professional Group

Published

2015

Language

EN

ISBN

9780132758048

Category

business

Subjects

Management, Business, Marketing

Updated

2026-03-24