Can I read Marketing Research:the Impact Of The Internet Fifth Edition on EtoBox?

Marketing Research:the Impact Of The Internet Fifth Edition by CARL MCDANIEL ROGER GATES, McDaniel Jr., Carl, Gates, Roger, Carl McDaniel, Roger Gates, Carl D McDaniel is a book available to read on EtoBox.

What is Marketing Research:the Impact Of The Internet Fifth Edition about?

"This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"--Provided by publisher.

Author

CARL MCDANIEL ROGER GATES, McDaniel Jr., Carl, Gates, Roger, Carl McDaniel, Roger Gates, Carl D McDaniel

Publisher

SOUTH WESTERN THOMSON LEARNING

Published

2002

Language

EN

ISBN

9780470003572

Subjects

Management, Business, Economics

Updated

2026-03-24