Can I read Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition on EtoBox?

Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition by [edited by] Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein is a nonfiction available to read on EtoBox.

What is Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition about?

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool

Who reads Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition?

Author

[edited by] Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein

Publisher

Focal Press; Elsevier/Focal Press

Published

2006

Language

EN

ISBN

9781280967092

Category

nonfiction

Subjects

Marketing, Language Learning, Business