Can I read Marketing Research, Global Edition on EtoBox?

Marketing Research, Global Edition by Burns, Alvin C.; Bush, Ronald F.; Veeck, Ann is a nonfiction available to read on EtoBox.

What is Marketing Research, Global Edition about?

The Eighth Edition of Marketing Research continues to provide readers with a "nuts and bolts" introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies. KEY TOPICS: Introduction to Marketing Research; The Marketing Research Industry; The Marketing Research Process and Defining the Problem and Research Objectives; Research Design; Secondary Data and Packaged Information; Qualitative Research Techniques; Evaluating Survey Data Collection Methods; Understanding Measurement, Developing Questions, and Designing the Questionnaire; Selecting the Sample; Determining the Size of a Sample; Dealing with Field Work and Data Quality Issues; Using Descriptive Analysis, Performing

Who reads Marketing Research, Global Edition?

Author

Burns, Alvin C.; Bush, Ronald F.; Veeck, Ann

Publisher

Pearson Education Limited

Published

2002

Language

EN

ISBN

9781292153261

Category

nonfiction

Subjects

Business, Management, Science