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Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy) by Martin K. J Waiguny; Sara Rosengren; International Conference in Advertising is a nonfiction available to read on EtoBox.
What is Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy) about?
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. Erscheinungsdatum: 02.09.2021
Who reads Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Martin K. J Waiguny; Sara Rosengren; International Conference in Advertising
- Publisher
- Springer Gabler, Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
- Published
- 2021
- Language
- EN
- ISBN
- 9783658322007
- Category
- nonfiction
- Subjects
- Marketing, Management, Business
Other editions & translations
- Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy) (2013)
- Advances in Advertising Research (Vol. III): Current Insights and Future Trends (European Advertising Academy Book 1) (2012)
- Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy, 5) (2015)
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