Opening book details…
Can I read Advances in Advertising Research (Vol. III): Current Insights and Future Trends (European Advertising Academy Book 1) on EtoBox?
Advances in Advertising Research (Vol. III): Current Insights and Future Trends (European Advertising Academy Book 1) by Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.) is a business book available to read on EtoBox.
What is Advances in Advertising Research (Vol. III): Current Insights and Future Trends (European Advertising Academy Book 1) about?
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Res
Who reads Advances in Advertising Research (Vol. III): Current Insights and Future Trends (European Advertising Academy Book 1)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)
- Publisher
- Gabler Verlag : Imprint : Gabler Verlag
- Published
- 2012
- Language
- EN
- ISBN
- 9783834946492
- Category
- business
- Subjects
- Marketing, Management, Business
- Updated
- 2026-03-25
Other editions & translations
- Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy) (2021)
- Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy) (2013)
- Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy, 5) (2015)
More by Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)
Similar books
- Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (European Advertising Academy Book 6) — Peeter Verlegh; Hilde Voorveld; Martin Eisend; European Advertising Academy; ICORIA 13 2014 Amsterdam; International Conference on Research in Advertising (ICORIA) (2016)
- Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (European Advertising Academy) — J. Enrique Bigné Alcañiz; Sara Rosengren; Zeph M. C. van Berlo (2019)
- Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (European Advertising Academy) — Enrique Bigné, Inés Küster, Asunción Hernández, Torpong Suemanotham, Natalia Vila (auth.), Shintaro Okazaki (2011)
- Advances in Advertising Research IX : Power to Consumers — Verolien Cauberghe, Liselot Hudders, Martin Eisend (2018)
- Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) — Ralf Terlutter, Sandra Diehl, Shintaro Okazaki (2010)
- Probiotics and Prebiotics : Current Research and Future Trends — Venema, Koen, editor; Carmo, Ana Paula do, editor (2015)
