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Can I read Advances in Advertising Research IX : Power to Consumers on EtoBox?
Advances in Advertising Research IX : Power to Consumers by Verolien Cauberghe, Liselot Hudders, Martin Eisend is a business book available to read on EtoBox.
What is Advances in Advertising Research IX : Power to Consumers about?
<p>This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conferen
Who reads Advances in Advertising Research IX : Power to Consumers?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Verolien Cauberghe, Liselot Hudders, Martin Eisend
- Publisher
- Springer Fachmedien Wiesbaden;Springer Gabler
- Published
- 2018
- Language
- EN
- ISBN
- 9783658226817
- Category
- business
- Subjects
- Marketing, Design, Business
- Updated
- 2026-03-25
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