Can I read Selling and Sales Management 10th Edn on EtoBox?

Selling and Sales Management 10th Edn by Jobber, David; Lancaster, Geoffrey is a nonfiction available to read on EtoBox.

What is Selling and Sales Management 10th Edn about?

Over the last twenty years, __Selling and Sales Management__ has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include the technological applications of selling and sales management, the ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

Who reads Selling and Sales Management 10th Edn?

Author

Jobber, David; Lancaster, Geoffrey

Publisher

Pearson Education Australia

Published

2015

Language

EN

ISBN

9781292078007

Category

nonfiction

Subjects

Business, Management, Science