Can I read Selling And Sales Management on EtoBox?

Selling And Sales Management by David Jobber, Geoffrey Lancaster, David Jobber, Geoff Lancaster is a book available to read on EtoBox.

What is Selling And Sales Management about?

Over The Last Twenty Years, Selling And Sales Management Has Proved Itself To Be The Definitive Text In This Exciting And Fast-moving Area. This New Edition Comes Fully Updated With Brand New Case Studies Using Working Businesses To Connect Sales Theory To The Practical Implications Of Selling In A Modern Environment. This Edition Continues To Place Emphasis On Global Aspects Of Selling And Sales Management Whilst Also Covering All Of The Important Elements Of The Marketing Mix. Topics Covered Include The Technological Applications Of Selling And Sales Management, The Ethics Of Selling & Sales Management, A Look At The Sales Cycle, Cold Canvassing And Systems Selling, And A Thorough Coverage Of B2b And B2c Selling.

Author

David Jobber, Geoffrey Lancaster, David Jobber, Geoff Lancaster

Publisher

Financial Times Prentice Hall

Published

2012

Language

EN

ISBN

9780273762676

Subjects

Business, Management