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Can I read Managing services marketing : text and readings on EtoBox?
Managing services marketing : text and readings by Bateson, John E. G. is a nonfiction available to read on EtoBox.
What is Managing services marketing : text and readings about?
Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services marketing
Who reads Managing services marketing : text and readings?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Bateson, John E. G.
- Publisher
- Dryden Press, c1999.
- Published
- 1999
- Language
- EN
- ISBN
- 9780030225192
- Category
- nonfiction
- Subjects
- Management, Finance, Business
- Updated
- 2026-03-24
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