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Can I read Services Marketing: Texts and Readings on EtoBox?
Services Marketing: Texts and Readings by David Carson and Audrey Gilmore is a business book available to read on EtoBox.
What is Services Marketing: Texts and Readings about?
Services Marketing explores the development of services marketing from its early origins of its establishment as a legitimate and indispensible domain of managerial activity. It demonstrates that first-rate services marketing is crucial to the growth of large developed economies and to the fortunes of smaller countries and more peripherally located countries. This text covers the origins and the establishment of the services marketing domain; the management of service quality; functional aspects
Who reads Services Marketing: Texts and Readings?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- David Carson and Audrey Gilmore
- Publisher
- Mercury publ : The Marketing Institute
- Published
- 1996
- Language
- EN
- ISBN
- 9780952359708
- Category
- business
- Subjects
- Management, Marketing, Economics
- Updated
- 2026-03-25
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