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Marketing Management : Text and Cases by Dalrymple, Douglas J., Parsons, Leonard J. is a book available to read on EtoBox.
What is Marketing Management : Text and Cases about?
The Role of Marketing in Organizations and Society. Marketing Strategy. Customer Analysis. Market Segmentation and Product Differentiation. Competitive Analysis and Product Positioning. Product Development and Testing. Brand Management. Services Marketing. Pricing. Selecting Distribution Channels. Personal Selling and Sales Force Management. Direct Marketing. Designing Advertising Programs. Sales Promotion and Public Relations. International Marketing. Marketing Planning. Indexes
- Author
- Dalrymple, Douglas J., Parsons, Leonard J.
- Publisher
- Wiley; John Wiley & Sons Inc
- Published
- 1995
- Language
- EN
- ISBN
- 9780471552550
- Subjects
- Management, Business
- Updated
- 2026-03-24
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