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Can I read Social Marketing : Changing Behaviors for Good on EtoBox?
Social Marketing : Changing Behaviors for Good by Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management is a business book available to read on EtoBox.
What is Social Marketing : Changing Behaviors for Good about?
Turning Principle into Practice Social Changing Behaviors for Good is the definitive textbookfor the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term "social marketing" in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
Who reads Social Marketing : Changing Behaviors for Good?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management
- Publisher
- SAGE Publications, Incorporated
- Published
- 2016
- Language
- EN
- ISBN
- 9781452292144
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 4.4 / 5 (71 ratings)
- Updated
- 2026-03-14
More by Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management
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