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Studyguide For Social Marketing By Lee, Nancy R, Isbn 9781412981491 by Cram101 Textbook Reviews Staff is a book available to read on EtoBox.

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This Is The Definitive Textbook For The Planning And Implementation Of Programs Designed To Bring About Social Change. The Authors Take Key Marketing Principles And Show Readers How To Apply Them To Campaigns And Efforts To Improve Health, Decrease Injuries, Protect The Environment, Build Communities, And Enhance Financial Well-being. Social Marketing Has Grown In Its Sophistication And Application To A Wider Array Of Social Problems, And The Fourth Edition Captures The Momentum And Excitement Of This Burgeoning Field. -- Publisher's Website. Pt.1. Understanding Social Marketing -- Pt.2. Analyzing The Social Marketing Environment -- Pt.3. Selecting Audiences, Objectives, And Goals -- Pt.4. Developing Social Marketing Strategies -- Pt.5. Managing Social Marketing Programs. Nancy R. Lee, Philip Kotler. Prev. Ed. Entered Under: Kotler, Philip. Includes Bibliographical References And Indexes.

Author

Cram101 Textbook Reviews Staff

Publisher

Academic Internet Publishers

Published

2011

Language

EN

ISBN

9781478441694

Subjects

Management, Business, Marketing