Can I read Marketing Public Health : Strategies to Promote Social Change on EtoBox?

Marketing Public Health : Strategies to Promote Social Change by Michael Siegel (M.D.); Lynne Doner is a book available to read on EtoBox.

What is Marketing Public Health : Strategies to Promote Social Change about?

xvii, 530 pages : 24 cm Originally published by Aspen Publishers, ©1998 Includes bibliographical references (pages 504-505) and index Emerging threats to the public's health: the need for social change -- Marketing social change: a challenge for the public health practitioner -- Marketing social change: an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health: a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Marketing public health programs and policies: a case study -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing the message: crafting communication strategies -- Translating strategy into tactics -- Working with partners -- Mass communication: design and implementation issues -- Pretesting messages and materials -- Monitoring and refining implementation: process evaluation tools -- Issues in outcome evaluation -- Epilogue: What does the future hold? Originally published by Aspen Publishers, ℗♭1998

Author

Michael Siegel (M.D.); Lynne Doner

Publisher

Boston: Jones and Bartlett Publishers

Published

2004

Language

EN

ISBN

9780763726515