Can I read Greener Marketing : A Global Perspective on Greening Marketing Practice on EtoBox?

Greener Marketing : A Global Perspective on Greening Marketing Practice by Martin Charter; Michael Jay Polonsky; Michael Jay Polonsky; Martin Charter; Lutz-Gunther Scheidt is a nonfiction available to read on EtoBox.

What is Greener Marketing : A Global Perspective on Greening Marketing Practice about?

Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the t

Who reads Greener Marketing : A Global Perspective on Greening Marketing Practice?

Author

Martin Charter; Michael Jay Polonsky; Michael Jay Polonsky; Martin Charter; Lutz-Gunther Scheidt

Publisher

Taylor & Francis Group

Published

1992

Language

EN

ISBN

9781874719144

Category

nonfiction

Subjects

Marketing, Business, Science