Can I read Marketing : a Global Perspective on EtoBox?

Marketing : a Global Perspective by Bronis Verhage is a book available to read on EtoBox.

What is Marketing : a Global Perspective about?

Marketing: A Global Perspective Is The Much-anticipated Emea Edition Of Grondslagen Van De Marketing, The Market Leader In The Netherlands For Over 25 Years. In This Bestseller, Dr Bronis Verhage Strikes The Right Balance Between Marketing Theory And Practice.the Text Features Perspectives From Europe, The Middle East, Africa And The Wider World, Embedded In A Global Context, Offering A Cutting-edge Review Of New Priorities In Marketing, As Illustrated By A Diverse Selection Of Analyses Of World-class Companies’ Customer-focused Strategies.this Attractively-illustrated, Full-colour Edition Includes A Range Of Case Vignettes Assessing Small And Medium-sized Enterprises And Large Global Corporations Such As L’oréal, Philips And Google, Encompassing The Entire Field Of Marketing, Including Services Marketing, B2b And Green Marketing.

Author

Bronis Verhage

Publisher

Cengage Learning EMEA

Published

2014

Language

EN

ISBN

9781408064931

Subjects

Business, Marketing