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Can I read Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) on EtoBox?
Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (eds.) is a nonfiction available to read on EtoBox.
What is Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) about?
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Who reads Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (eds.)
- Publisher
- Springer-Verlag Berlin Heidelberg
- Published
- 2016
- Language
- EN
- ISBN
- 9783662485071
- Category
- nonfiction
- Subjects
- Marketing, Management, Business