Can I read Essentials Of Marketing Research on EtoBox?

Essentials Of Marketing Research by Paurav Shukla is a business book available to read on EtoBox.

What is Essentials Of Marketing Research about?

Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in managerial decision making. By putting marketing research results to creative use, firms can achieve and sustain a competitive advantage over their competitors. However, textbooks on this subject are often overwhelming to the layperson, focusing on abstract concepts and using difficult terminology in their explanations. By contrast, this e-book primer, Essentials of Marketing Research, introduces students and managers to important technical and analytical concepts in a very accessible manner. It can be downloaded for free here. The text is divided into eight chapters, each of which focuses on a specific issue relating to marketing research projects. The first chapter introduces the marketing research process and discusses the scientific research approach in detail, particularly how to define the research problem. Chapter two and three explain exploratory and conclusive research designs. These introductory chapters form the basis of the rest of the text which explores such topics as focus groups, cross-sectional, longitudinal, and causal research designs, survey methodo

Who reads Essentials Of Marketing Research?

Author

Paurav Shukla

Publisher

Ventus Publishing ApS

Published

2008

Language

EN

ISBN

9788776814113

Category

business

Subjects

Marketing, Business

Rating

4 / 5 (71 ratings)

Updated

2026-03-14