Can I read Designing online identities: successful graphic strategies for brands on the Web on EtoBox?

Designing online identities: successful graphic strategies for brands on the Web by Andres, Clay is a book available to read on EtoBox.

What is Designing online identities: successful graphic strategies for brands on the Web about?

Brand-loyalty is the holy grail of business everywhereand that business is increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of on-line brands? How do you translate an existing brand to the world of the Internet? This book gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, this book makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the consumer results in repeat business. Thus, good graphic design equals good business. The selection of case studies will be subdivided into chapters, each covering a different scenario. Each case study will be illustrated with the online logo, offline logo (if applicable), and screen shots of the website. There may also be sketches, or other materials illustrating the brand.

Author

Andres, Clay

Publisher

Gloucester, Mass.: Rockport Publishers

Published

2002

Language

EN

ISBN

9781564968012

Subjects

Business, Marketing, Art