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The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands by Al Ries, Laura Ries is a business book available to read on EtoBox.

What is The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands about?

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction—in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands , you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning

Who reads The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands?

Author

Al Ries, Laura Ries

Publisher

Harper Business

Published

2005

Language

EN

ISBN

9780060570156

Category

business

Subjects

Management, Marketing, Fiction

Rating

3.79 / 5 (256 ratings)

Updated

2026-03-14