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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding by Alina Wheeler, Rob Meyerson is a nonfiction available to read on EtoBox.

What is Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding about?

Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successful brands. 3 sections: brand fundamentals, process basics, and case studies 100+ branding subjects, from culture and social media to positioning and guidelines 50+ all-new case studies that describe goals, process, strategy, solutions, and results New content on AI, VR, social justice, iconography, and evidence-based marketing 800+ images, diagrams, and examples of brand touchpoints 400+ quotes from branding experts, executives, and design gurus Designing Brand Identity is the best book on the what, how, and why of identity design (it is a bible) and the book gets better and broader with each update. The 6th edition is indispensable for all identity designers, strategists, and clients. Pa

Who reads Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding?

Author

Alina Wheeler, Rob Meyerson

Publisher

Wiley & Sons, Incorporated, John

Published

2024

Language

EN

ISBN

9781119984979

Category

nonfiction

Rating

5 / 5 (1 ratings)

Updated

2026-03-24