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OMNICHANNEL RETAIL : how to build winning stores in a digital world by Tim Mason, Miya Knights, Sarah Jarvis is a nonfiction available to read on EtoBox.

What is OMNICHANNEL RETAIL : how to build winning stores in a digital world about?

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales.Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolw

Who reads OMNICHANNEL RETAIL : how to build winning stores in a digital world?

Author

Tim Mason, Miya Knights, Sarah Jarvis

Publisher

Kogan Page, Limited

Published

2023

Language

EN

ISBN

9781398612723

Category

nonfiction

Subjects

Business, E Commerce