Can I read Operations in an Omnichannel World (Springer Series in Supply Chain Management Book 8) on EtoBox?

Operations in an Omnichannel World (Springer Series in Supply Chain Management Book 8) by Gallino, Santiago(edt); Moreno, Antonio(edt) is a nonfiction available to read on EtoBox.

What is Operations in an Omnichannel World (Springer Series in Supply Chain Management Book 8) about?

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present spec

Who reads Operations in an Omnichannel World (Springer Series in Supply Chain Management Book 8)?

Author

Gallino, Santiago(edt); Moreno, Antonio(edt)

Publisher

Springer International Publishing Imprint, Springer

Published

2019

Language

EN

ISBN

9783030201197

Category

nonfiction

Subjects

Business, Marketing, Management